Tuesday, February 02, 2010

The P. Diddy School of Business – “Bling Academy”

I read a news article, or actually an “infotainment” article yesterday that made me laugh. In the article, it describes a plan by P. Diddy to form a business school for “young entrepreneurs.” Now, don’t get me wrong, I am no hater. I won’t even get down on the source of much of the entertainer’s wealth, the promotion of misogyny and violence. He does own other more “mainstream” enterprises that manufacture and sell consumer goods. If anyone wants to establish an enterprise to promote educational opportunity, I am usually one of the first in line to support such efforts. Considering the wealth that P. Diddy has gained from his entertainment career and enterprises, the benevolent idea that he may want to give something back to the community by helping inspire and support nascent Black entrepreneurs is heartwarming. So, why the chuckle, you ask?

Earlier in the week, I also read an “infotainment” article about the very same P. Diddy spending over $360,000 to buy a car for his 16 year old son. Yes, this astute businessman who would want to establish a school to communicate his ideas, values and methods to a new generation of entrepreneurs apparently has the sensibilities and the sensitivity to spend well over a third of a million dollars on one vehicle to be driven by an inexperienced 16 year old boy. The purchase was announced at the same time that millions of Haitians are homeless and starving and well over 100,000 have been confirmed dead. I can understand the deep wellsprings of a father’s love for his son. But what lesson is P. Diddy teaching his son by spending in such a profligate and irresponsible way just to demonstrate “Bling” or perhaps to buy the affection of his child. Remember that this child to whom the car is entrusted is in the highest risk rating category of all drivers. Will it be necessary to hire a bevy of bodyguards to surround the child whenever he wants to drive his new toy, in order to prevent damage to the expensive vehicle?

But more to the point, would it not have shown better judgment and parenting to buy the kid a moderately priced, say BMW or Mercedes, car and make a donation of a quarter of a million dollars to Haitian relief in his son’s name with the leftover cash? That would have done more to advance the formation of the son’s character than having the boy walking around bragging that he owns one of the most expensive cars in the world. As a proposed educator, what values and lessons can P. Diddy be expected to teach others that are less dear to him, if that is the caliber of teaching he demonstrates to his son?

Perhaps P. Diddy lives in a different world that the rest of us and has no need for regular values of honesty, compassion for fellow human beings or hard work. Considered judgment and careful planning may be outdated values in the world of P. Diddy entrepreneurs. Unreasonable risk, reckless spending and disregard of humanitarian concerns may be the touchstones of this new “school of business” that P. Diddy wants to establish. Unfortunately, the throng of wanna-be rappers, street hustlers and pseudo gangsters that emulate the image P. Diddy cultivates to promote his career and enterprises would probably be waiting in line to sign up for his business school. And if P. Diddy is true to form, he would charge them high tuition and give them nothing but smoke, in true Barnum & Bailey flim-flam style.

P. Diddy certainly has learned some lessons that his progenitors, like M.C. Hammer, failed to learn when they rose to the top of a somewhat peculiar market of entertainment. But along the way, he appears to have never learned or lost sight of some basic values that generally apply to humanity and those seeking a worthwhile role as contributors to society. There are, to be sure, people who have struck it rich by scamming and deceiving others, selling nothing for something and getting people eager to throw money to purchase that valueless “thing.” Bernie Madoff is a good example, and current heads of Wall Street concerns like Bank of America who are walking off with millions of bonus dollars essentially from scamming public taxpayers are too numerous. The DIFFERENCE is that none of these latter gentlemen are offering the pretense that they have anything to share or teach to budding entrepreneurs. They understand that their wealth and success derives from unwholesome greed and deception, from taking advantage of a defective system. Their money does not come from exceptional hard work or even superior talent. Their revenues are wholly disproportionate to the value of their service. So they have nothing of value to “teach” without exposing the chimera that has enabled them to get over.

I am not suggesting that P. Diddy is a crook like Madoff. I am suggesting that if he believes, for even a moment, that he has something of true value to provide as an educator to aspiring young business people he should think again. The judgment that allowed him to spend a third of a million dollars on a car for a 16 year old amply demonstrates his inability to guide the formation of business leaders of the future.

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