It would seem to the objective observer that Media Network Management, ABC [Disney] and FOX in particular, have gotten so deep in denial that they simply cannot recognize truth, reality or reason. The latest flap comes over the refusal of the networks to air commercials for lingerie sold by Lane Bryant, the seller of “plus sized” clothing for women. The lingerie ads come at a time when the airwaves are inundated with sexually implicit and physically explicit ads hawking perfumes and intimate wear in advance of Mother’s Day consumerism. Lane Bryant accuses the networks of rejecting, demanding edits and delaying broadcast of ads because the Executives do not consider plus sized women to be appropriate images of “beauty” or “sexiness” that should be shown to the public. Network Executives deny the allegation and claim that they applied the same standards as to all other advertising.
Hold the phone! Do these network mavens not realize that anyone with an IQ above 50 can simply take a look at the Lane Bryant ads and the other fare currently being freely aired (for example the ads for J’Adore or Irresistible perfumes & Victoria Secret)? Even a moment’s viewing will expose the patent discrepancy and hypocrisy in the network’s claim. If the models are wafer thin, they are considered sexy and beautiful. But if the model is normal sized [let’s be honest, most women are not sized 0-4 like the Victoria Secret and perfume ad models], the exposure of the same sexy format is deemed too salacious or indecent to televise.
A couple of years ago, the fashion industry running the show in Barcelona attempted to back away from the destructive ideology of “women’s fashion” by requiring that exhibitors could not use models unless they had a body mass index that was not emaciated or anorexic. While this effort failed to gain industry acceptance around the globe, it was at least a clear admission of the unspoken strategy to make women feel insecure and inadequate with their normal weight and size. This recent action by the ABC and FOX network executives only completes the admission. Their message is simple: If you are thin, you can be beautiful, but If you wear a size 10 or up, the display of your body is not only unsexy, but indecent.
The ultimate question, however, is whether women of all shapes and sizes will recognize this insult and assault on their collective self esteem. Will women object to the double standard and discriminatory filtering on publicly aired television? Or will they meekly accept the “status quo” and self-deprecatory message that the networks are broadcasting? Will they declare their outrage over the mistreatment, covered up by outright lies and dissembling justifications? Or will they go buy more diet pills, cellulite reducing creams and spend more time in the gym trying to look like the skinny models they see on TV, but whose shape they will never attain? It was not always thus, Marilyn Monroe, Jane Mansfield and Raquel Welch were not size 2 women, and they were some of the most iconic beauties of their time.
Can we really blame the media for this destructive campaign if the women who are targeted by it quietly accept the mistreatment? After all, if the image and message sells products to women, it is doing its intended job. Whether or not it is moral or healthy matters little to profit oriented Executives when even the most deleterious actions actually work. As soon as women collectively decide not to accept this open and public denigration, the networks will have no choice but to change. I will be marching with them in protest, though they won’t need my help. For it is about women defining who they are and not what men want or how Ad Men would define them. And as to female Executives and apologists for the ABC and FOX [note how they cynically put women out front to explain and defend their actions], we can only say: “shame on you!”
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